Program
Monday, 7. Nov 2011 | Tuesday, 8. Nov 2011 | Wednesday, 9. Nov 2011 | Thursday, 10. Nov 2011
8.00
Registration
Coffee & Breakfast with fellow track followers. Join your chosen main track's table in the breakfast area. We encourage attendees and speakers alike to join, get the discussion going first thing and set the scene for the rest of the day.
9.00-9.15
Conference opening
Speakers: Janus Boye (DK), J. Boye
9.15-10.00
Keynote: It’s 2021: Do you know where your digital stuff is?
Speakers: Cathy Marshall (US), Microsoft Research Silicon Valley
10.00
Break
10.15-11.00
Digital Marketing – The Digital Marketing Mix
Intranet – Employee adoption of a social intranet
Speakers: Claire Flanagan (US), CSC
Online Communication – Content Strategy
Speakers: Lucie Hyde (UK), eBay Europe
Online health – How the Web has changed the game in health
Speakers: Kent Bottles (US), Kent Bottles MD
Standards & Technology – W3C update
11.00
Break
11.15-12.00
Digital Marketing – Online Brand Management
Speakers: Martin Küchenthal (DE), LEMARIT | Ulrich Gröpke (DE), Wacker Chemie | Christian C Carlsson (DK), IBM
Intranet – Mobile access
Speakers: Dan Lewis (US), The Judge Group
Online Communication – Online Communication at the European Commission
Speakers: Jan Høst Schmidt (DK), European Commission - Representation in Denmark
Online health – Social media, mobile and a variety of platforms
Speakers: Abir Al-kalemji (DK), Odense University Hospital | Poul Jaszczak (DK), Herlev Hospital
Standards & Technology – Open Source as a Strategy
Speakers: Kristian Norling (SE), Findwise
12.00-13.00
Lunch
13.00-13.45
Digital Marketing – Social Media Marketing
Speakers: Philipp Gamper (AT), Swarovski
Intranet – Information and knowledge management
Speakers: Raymond Boissevain (NL), Ministry of General Affairs of the Netherlands | Edwin Mac Gillavry (NL), Dutch Public Prosecution Service | Michiel Hazen (NL), Sparked
Online Communication – Trends and innovation
Speakers: Dirk Buursma (NL), Vodafone Netherlands
Online health – Roundtable Discussion on Better Patient Engagement and Communication
Standards & Technology – How video works on the web
Speakers: Tenna Gaarde Falkenby (DK), TV2 | Katrine Emme Thielke (DK), Advice A/S
13.45
Break
14.00-15.00
Expert panel discussion
Speakers: Cathy Marshall (US), Microsoft Research Silicon Valley | Janus Boye (DK), J. Boye | Michael Fienen (US), Pittsburg State University | Olle Olsson (SE), World Wide Web Consortium (W3C)
15.00
Break
15.15-16.00
Digital Marketing – B2B versus B2C: Targeting the Customer
Speakers: Louise Juhl (DK), Fritz Hansen
Intranet – Uniting your organization with a social intranet
Online Communication – Less is more
Speakers: Rasmus Carlsen (DK), Region Zealand
Online Communication – Social Media and Governance
Speakers: Simon Lande (UK), Magus
Online health – Communicating with patients
Speakers: Line Berg Østergaard (CH), Zimmer
Standards & Technology – Industry Progress
Speakers: John Pereira (AT), Salzburg Research | Niels Schmidt Petersen (DK), City of Aarhus - ITC
16.00
Break
16.15-17.00
Digital Marketing – Panel discussion: Social, Mobile and Video – the Future of Digital Marketing?
Speakers: Christian C Carlsson (DK), IBM | Louise Juhl (DK), Fritz Hansen | Ulrich Gröpke (DE), Wacker Chemie | Volker Grünauer (AT), J. Boye
Intranet – Search
Speakers: Martin White (UK), Intranet Focus
Online Communication – Measuring in a multichannel world
Speakers: Kristoffer Ewald, Guava
Online health – smartphones – healthcare in your pocket
Speakers: Jens Ole Henriksen (DK)
Standards & Technology – Moving to the cloud
Speakers: Graham Oakes (UK), Graham Oakes Ltd | Stewart Marshall (UK), Oxfam GB
17.00
Break
17.15-18.15
Town Hall
Speakers: Janus Boye (DK), J. Boye
Join expert panellists in an engaging, fast-paced debate on key issues for 2011 and beyond.
18.30
Farewell Dinner
Location: Café Römer, Åboulevarden 50