What’s on – Roundtable discussions
Speakers: Bob Johnson, Claire Flanagan, Graham Oakes, Guy Van Leemput, James Tjan, Jesper Wøldiche Rahkonen, John Pereira, Martin Frederiksen, Martin White, Nicolai Porsbo, Olle Olsson, Peter Andersen, Peter Sejersen, Philipp Gamper, Sara Redin, Simon Lande
Time: 14.00-15.00 Wednesday, 9. Nov 2011
Come join an hour of informal roundtable discussions to get answers on your specific questions. Each table has no more than 10 attendees and a specific theme or topic with a pre-assigned moderator. First come first served and you don’t get to see who’s at the table till you get there.
1. Google+: A digital platform for success?
hosted by Peter Andersen, Danske Bank
Google has, with their social media platform, sent out a bold statement that they can and will be a major player in this field. They have in almost no time created a platform that has seen an unprecedented rise in user numbers, levelling out at around 40 million users few months after launch. However, Google are quiet when it comes to business profiles, other than they will “have a full analytics suite as a business would expect”.
Will this platform be a platform for success for companies? Are there options available through Google+ that are not covered by Facebook or Twitter, that could be groundbreaking? Or will Google+ be hit by the Google Wave effect?
2. How universities are implementing mobile strategies
hosted by Bob Johnson
Going mobile brings challenges and opportunities to higher education at a time when scarce resources limit the ability to add new technologies and techniques to communication plans.
Areas covered in this roundtable include designing for best task completion, writing right for mobile, and integrating with traditional websites and social media initiatives
3. Intranet trends for 2012 and beyond
hosted by Guy Van Leemput, J. Boye
What are the latest trends in the industry that will affect your intranet projects? What should be on the radar screen of any intranet professional? Join this roundtable discussion to find out, hear the opinion of your colleagues and share your own insights.
4. Open source CMS marketplace & trends
hosted by Graham Oakes
Open source content management systems have a lot of traction now — Drupal, WordPress, Plone, Joomla, Alfresco, Squiz, … . Who’s using them? Who isn’t? What scenarios are they best for? When should they be avoided? How do you get the most from them? If you can get an open source CMS for free, why would you pay for a proprietary one anyway? Or do you get what you pay for? And if we didn’t list your favourite open source CMS in that initial list, come and tell us about what it’s doing for you.
5. Website relaunch: How to find a new software vendor and/or agency?
hosted by Peter Sejersen, J. Boye
All organisations do it every 3-5 years. Sometimes it’s just a graphic brush up, sometimes it’s a technical platform upgrade and other times it’s a major relaunch project where everything is rethought. In either case, there are important decisions to be made around which system to use and which partner to work with. At this table J. Boye’s vendor neutral Advisor and Group Moderator Peter Sejersen will discuss the various opportunities and pitfalls. Through this interactive dialogue, the aim is to enable customers and vendors to work smarter towards building new relationships when the website is relaunched.
6. “That’s the way the cookie crumbles!” What the EU privacy directive means for you
hosted by Simon Lande, Magus
The recent EU e-Privacy Directive (essentially stating that users must have the opportunity to give their consent before having cookies downloaded onto their machines) has caused confusion amongst all organisations providing web services to users across the EU. The lack of clarity in the legislation is compounded by the fact that each member state is implementing the directive in its own way, creating a nightmare for multinationals operating across multiple EU states. Differing dates for enforcement of the law, and compliance requirements will potentially wreak havoc with web governance structures, and web operations management. To navigate through this legal and technical minefield requires:
- Visibility on what types of cookies you have on each website, and how they are being used
- An effective set of corporate standards which can be adapted to each local market.
This roundtable will examine all these issues, illustrated with specific examples of what actions some of the early adopters are taking with their web operations.
7. The value of social business platforms for your organization
hosted by Claire Flanagan, CSC
Social business platforms are on the rise. More and more organizations are implementing or at least piloting platforms such as Yammer, Jive or SharePoint 2010. But many of them are struggling along the way, not in the least with some fundamental questions such as: “What are the benefits?” or “What value does it bring?”
Claire Flanagan has a rich experience rolling out a successful social business platform at CSC, a leading Fortune 150 company. She will moderate a discussion about how to identify the true benefits, how to quantify them where possible, and how to build a business case for implementation.
8. The growing importance of mobile in your online presence
hosted by James Tjan, NOS (Dutch Public Television)
The future is here and it is mobile. Mobile delivery of content and applications is becoming an ever more important part of your online presence. But what does it mean for your company and your industry? How fast do you need to move? What are some of the lessons learned from the early adopters?
James Tjan has done significant work at Dutch Public Broadcaster NOS to deliver TV content onto mobile platforms. He will moderate a discussion about the best approach for embracing mobile delivery.
9. Successful web project management: Is it actually possible?
hosted by Martin Frederiksen, Klean
We have all heard of (or been involved with) web projects that got off track. The customer expectations were missed, the deadline was overshot or the budget went crazy. So what can be done in order to ensure successful web projects? Discuss this with industry veteran Martin Frederiksen and hear his take on why projects fail – and what you can do to prevent it.
10. Standards matter! But which, why and how?
hosted by Olle Olsson, the World Wide Web Consortium
Are standards the glue that keep the web together or are they simply deemed out-dated and restraining the rapidly developing web industry? Olle Olsson from the Swedish office of the World Wide Web Consortium (W3C) will host this table and discuss:
- Is HTML5 going to replace Flash?
- Web content vs Web applications
- What will be the standards for mobile devices?
- Is W3C still relevant in its current form?
- Who should be most concerned and why: web site owners or web site developers?
11. Better information sharing through standards
hosted by John Pereira, Salzburg Research
Traditional corporate information management has its problems in obeying the basic laws of information. How can corporations overcome these challenges and make a better organizational and technological environment for information sharing? Are semantic web technologies a viable solution or are the problems more related to people and culture?
12. How Culture, Strategy and Governance need to co-exist
hosted by Sara Redin, J. Boye
The purpose of this roundtable is to look at how cultural variations affect the basis for defining governance and develop strategy in different organizations. Our hope is to gather people with different cultural outlook to discuss topics such as:
- If the goal of your digital presence is clear to everyone, how much governance do you need
- The definition of “no”
- Being accountable and getting credit for your work:
hosted by Martin White, Intranet Focus
Description to follow shortly.
14. User Experience
hosted by Jesper Wøldiche Rahkonen
Discuss UX topics in an informal round. We will discuss topics such as:
- How to add good UX to projects? What is your approach?
- Can UX design be outsourced or is it better having in-house knowledge on it?
- UX methods
- Learnings from former projects.
15. Digital Marketing
hosted by Philipp Gamper, Swarovski
We will discuss topics such as:
- What are the success factors for integrated campaigns
- Share experiences with recent campaigns
- Ideas for better marketing campaigns
- Digital marketing budgets
16. Aligning digital and business strategy
hosted by Nicolai Porsbo
In many business areas, digital is no longer a supplement to the existing business – it’s at the core of what the company does. This often means that digital initiatives must show clear value to the rest of the organization. Some of the key questions to cover will be:
- What are the key areas where digital really can make a difference (sales, marketing, customer satisfaction etc.)?
- How do you measure and demonstrate the success of your projects and initiatives?
- What are the good examples of digital strategies that support the business strategy?