How video really works on the web
For a long time video has been hailed the content medium of the digital era. However, most websites are still heavily text-oriented and organisations still struggle with integrating video into their online channels. In a white-paper from 2010, the world’s largest maker of computer networking equipment Cisco Systems reported that:
“[...] by 2012 Internet video will account for over 50 percent of consumer Internet traffic. [...] The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will continue to be approximately 90 percent of global consumer traffic by 2015.”
These are indeed impressive numbers, which could indicate that organisations without an online video presence are falling behind…
At the J. Boye Aarhus 11 web and intranet conference, we have dedicated a session to explore how video works on the web. The idea is to go behind the scenes and look into some of the possibilities and barriers for organisations using online video. In the session we have two presentations:
- TV2, a publicly owned television station in Denmark, and their Video Infrastructure Manager Tenna Gaarde Falkenby will share how they get their video onto the internet. She will also share how to deal with copyrighted material and how to get video onto different devices.
- Advice A/S, an interactive communications agency based in Copenhagen which specialise in strategy and digital media. Senior Advisor Katrine Emme Thielke will share her insights on when and how to use video. She will also cover what users expect from your videos and why they watch videos – and why they sometimes don’t.
So if you want to learn more about the new/old trends concerning video on the web, make sure to visit the Standards and Technology track Thursday 10 November at the J. Boye Aarhus 11 conference.
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