Can you measure marketing efficiency in a multichannel world?

by Brian Bentzen
October 3, 2011
Tags: digital marketing, measurement, online communication
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We all know it’s difficult, but only few take it seriously. Measuring how efficient our online marketing really is.

So how do we measure online marketing in a world where multiple channels are blurring the picture?

In his talk “How do you measure marketing efficiency in a multichannel world?“, Kristoffer Ewald, an experienced speaker, will discuss the challenges faced by Marketing Managers wanting to maximize their Return on Marketing Investments.

Consumers expect consistent messages and services across touch points including new venues in the retail space and elsewhere via Location Based Services, QR codes etc.

The talk will outline the challenge and newest innovations in marketing, show a Multi Channel Case for an E-business Retailer and conclude with a view of the future of advertising and a Q&A session.

Kristoffer Ewald is an internationally recognized digital marketing and strategy consultant with 15+ years of experiences and will be speaking at the Online Communication track at the J. Boye Aarhus 11 conference.

He leads the strategy efforts at Guava that deliver data-driven optimization strategies to clients.

Kristoffer has also been active in the Web Analytics Association since it’s early days and have participated in the Research Committee ever since.

Currently Kristoffer is a member of the board at Danish Digital Agencies. Kristoffer is a very popular and well received international speaker with well over 60 talks on his resume.

He lives with his wife and two young kids in Copenhagen where he rides his bike to work and dreams of the days when there was still enough free time to go adventure racing.