What is the role of an online strategist?

by Janus Boye
October 10, 2011
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As many aspects of the web are evolving, the role of those working with web and new media strategies has changed.

In this brief video Michael Edson, Director of Web and New Media Strategy, Smithsonian Institution explains his thinking on how the role is different today compared to 10 years ago:

In the video postcard from inside the Smithsonian, Michael shares the underlying theme of his keynote on Wednesday, November 9 in Aarhus titled Going boldly into the present. In his talk, Michael will explain how he recently realized that the role as an online strategists, has moved from crystal ball gazing to looking clearly at what can be done now with the tools and platforms we have at our disposal today.

According to Michael the future we until recently could only dream about with crowdsourcing, community co-creation, cheap ubiquitous technology, commodity web hosting, cloud and powerful mobile computing which is in fact happening right now.

You can still secure your ticket for J. Boye Aarhus 11 conference, and hear Michael talk about design patterns for organisational strategists from all types of organisations and how you can benefit from those new possibilities.

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