How do you measure efficiency in a multichannel world?

Speakers: Kristoffer Ewald
Time: 16.15-17.00 Thursday, 10. Nov 2011
Session: Online Communication – Measuring in a multichannel world
Track: Online communication

Marketing is changing rapidly – It’s becoming a measurable discipline where exact data can be collected and audiences can be targeted in real time using advanced predictive and behavioural methods.

Multiple Channels are in use, and consumers expect consistent messages and services across touch points including new venues in the retail space and elsewhere via Location Based Services, QR codes etc.

In his talk “How do you measure marketing efficiency in a multichannel world?”, Kristoffer Ewald will discuss the challenges faced by Marketing Managers wanting to maximize their Return on Marketing Investments.

The talk will outline the challenge and newest innovations in marketing, show a Multi Channel Case for an E-business Retailer and conclude with a view of the future of advertising and a Q&A session.