Set it free to create more value

Merete Sanderhoff

Speakers: Merete Sanderhoff
Time: 13.00-13.45 Wednesday, 9. Nov 2011
Session: Digital Strategy and Governance – Dealing with new challenges in old organizations
Track: Digital strategy and governance

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SMK, the National Gallery of Denmark, is working proactively to integrate new media in all aspects of the organisation. Recently, we’ve started exploring educational and user engaging potentials in mobile platforms. Among other projects we’re planning to develop an app called Mobile Art Stories which is shared by museums all over the country and creates relations between our collections.

In order to realise the app, the museums involved need to establish free and open access to our digitized artworks. Inspired by keynote speaker Michael Edson’s pioneering effort to establish a Smithsonian Commons, SMK is investigating what kind of organisational change is needed to provide free access to our online collections, in the same way that we have free admission to our permanent collections in Sølvgade, Copenhagen.