Biography

+12 years of expertise within the online world. From MSc in Multimedia System. To working as consultant and specialist in Scandinavian’s largest agency. For some years only concentrating on one specific industry. Moving on to being responsible for a single company’s entire online and digital appearance. This means skills on both sides of the table with expertise in project flows, strategic and conceptual planning, trends and tendencies, negotiations and overall understanding of both parties.

This pure online focus in many different industries and markets has become a part of the person I am today. I adore this fantastic online world for many reasons but to mention two; then it will the amazing way of tracking parameters and learn from them to drive a business forward and the other being the way that this online world strengthens one’s creative mind by continuously having to look for new and challenging ways in order to follow and expand this platform’s forever changing behavior.

Working as the E-Marketing Manager at Fritz Hansen, the world’s leading manufacturers of exclusive furniture, my mayor focus and interest is presently within the inspiring industry of luxury goods.

Fritz Hansen

Behind the world famous Fritz Hansen brand is the story of a far-sighted family of Danish cabinetmakers who revolutionised the Scandinavian furniture industry producing some of the world’s most revered design classics in the process. Through creative partnerships with visionary designers and architects such as Arne Jacobsen, Hans J. Wegner and Poul Kjærholm, Fritz Hansen has developed a corporate culture characterised by the love of good craftsmanship coupled with a desire to make the most of modern industrial production methods in the manufacturing and distribution of good design. Even today, 135 years after the company was founded, this approach is a major reason for the continued commercial success of Fritz Hansen in the 21st century.