(re)Mix010gy: Remixable media in digital marketing

Time: 10.15-11.00 Thursday, 10. Nov 2011
Session: Digital Marketing – The Digital Marketing Mix
Track: Digital marketing

The future of marketing lies in communities. Facebook, Twitter, YouTube - wherever your audience is, they are talking about you. As our audiences become more sophisticated and more evolved, it is no longer good enough to market AT them.

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Chaos in context: Informed design through analytics

Time: 16.15-17.00 Wednesday, 9. Nov 2011
Session: Higher Education – Analytics
Track: Higher education

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Expert panel discussion

Time: 14.00-15.00 Thursday, 10. Nov 2011

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Michael has been working in web development for more than a decade. He currently wears many hats, functioning as the Director of Web Marketing at Pittsburg State University, CTO at the interactive map firm nuCloud, and working as a consultant with organizations around the country.

He is a respected speaker at conferences on subjects ranging from video, to mobile, accessibility, and content strategy, and also writes for the award winning higher ed web development blog .eduGuru.

In addition to his traditional roles, he is also known as a premiere consultant in the world of dotCMS implementations. His book, dotCMS From the Ground Up, was released early in 2011 and is the first guide available to the public on developing websites on the content management system.

Pittsburg State University

Pittsburg State University, also called Pitt State or PSU, is a public university with approximately 7,100 students (5,900 undergraduates and 1,200 graduate students) located in Pittsburg, Kansas, United States.

A large percentage of the student population consists of residents within the Pittsburg region; the gender proportion is relatively equal. Almost 89% of the students are Americans. Pitt State also has an 18:1 student-to-faculty ratio. It is a member of the Kansas Board of Regents.