Presentations

Another million Facebook fans – what else.

Time: 13.00-13.45 Thursday, 10. Nov 2011
Session: Digital Marketing – Social Media Marketing
Track: Digital marketing

Case study on Integrated Marketing and Social Media.

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Events

What’s on – Roundtable discussions

Time: 14.00-15.00 Wednesday, 9. Nov 2011

1. Google+: A digital platform for success?
2. How universities are implementing mobile strategies
3. Intranet trends for 2012 and beyond
4. Open source CMS marketplace & trends
5. Website relaunch: How to find a new software vendor and/or agency?
6. “That’s the way the cookie crumbles!” What the EU privacy directive means for you
7. The value of social business platforms for your organization
8. The growing importance of mobile in your online presence
9. Successful web project management: Is it actually possible?
10. Standards matter! But which, why and how?
11. Better information sharing through standards
12. The boundaries of a digital strategy
13. Search
14. User Experience
15. Digital Marketing
16. Aligning digital and business strategy

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Biography

Philipp joined Swarovski in 2007. He oversees both the Swarovski Intranet, which is utilized by some 25,000 employees and 150 editors throughout the world, and Swarovski’s activities in the social media sphere, including the company’s pages on Facebook and Twitter.

After completing his Master’s Degree in Sports, Culture, and Events Management in 2005, he first worked in a number of different advertising and branding agencies in order to gain expertise in the field – above all, in online marketing – before starting at Swarovski.

Swarovski

The Swarovski group is considered to be among the world’s leading producer of precision-cut crystal for fashion, jewellery and more recently lighting, architecture and interiors. The company is  family-owned and run by 4th and 5th generation family members, has a global reach with some 24,800 employees, a presence in over 120 countries and a turnover in 2009 of 2.25 billion Euros.

Swarovski comprises two major businesses, one producing and selling loose elements to the industry and the other creating design-driven finished products.  Swarovski’s own brand lines of accessories, jewellery and home décor items are sold through more than 1,800 retail outlets worldwide. The Swarovski Crystal Society has close to 350,000 members across the world, keen collectors of the celebrated crystal figurines. And in Wattens, Swarovski Kristallwelten, the multi-media crystal museum, was opened in 1995 as a celebration of Swarovski’s universe of innovation and inspiration.

The Swarovski group also includes Tyrolit®, manufacturing grinding tools, Swareflex, for road safety reflectors and Swarovski Optik, producing precision optical instruments.