Rasmus Carlsen (DK)
Press officer and web manager, Region Zealand
Rasmus Carlsen holds a position as a web-editor and press-officer at Region Zealand.
Region Zealand is a regional government with 15.000 employees running 8 hospitals, psychiatric hospitals and is the driver of different kind of regional development – e.g. education, public transportation and infrastructure and cleaning up soil and water pollution.
His specialities are cleaning up websites that have grown too far in too many different directions by turning huge amounts of messy content into well organized information architecture that let the users’ needs and the organisation’s needs work together.
In other words: getting the CEO’s attention and make the websites add value and make sense to the organisation instead of being a place where too many people put too many documents with no particular purpose other than bringing it online.
By education he is a journalist and spent some years doing hard news at a news cooperation before he turned into a political consultant and lobbyist doing internal and external strategic branding for organisations running non-profit kindergartens.
This meant turning their off-line magazines and paper-letters into online newsletters and intranets and bringing their communication into a modern media context.
Region Zealand is a regional government body with 15.000 employees running 8 hospitals and psychiatric hospitals and is the catalyst behind a number of regional development initiatives, including e.g. education programmes, public transportation and infrastructure and environmental protection schemes.