Rie Haagen (DK)
Corporate Online Marketing Manager, Dyrup
Paint with your mobile: Mobile marketing options and consequences
Within the next couple of years more people will access the Internet from mobile devices than from PC's. The very important shift from focus on content to focus on context, affects our online marketing options and increase our possibilities for reaching out to the consumers, for entering into a relevant dialogue and for creating loyalty.
With a background in IT & Telecom from companies such as Silicon Graphics (SGI), MACH and TDC, I have primarily been focusing on Online Marketing and CRM.
Today, I am responsible for the Online Marketing Strategy in Dyrup Group, present in 6 European countries (Denmark, Germany, France, Poland, Spain & Portugal)
Strong brands and a broad range of quality products in paints and wood care made up the Dyrup Group’s core business in the European market.