Volker Grünauer (AT)

Digital marketing and e-business expert, J. Boye

Presentations

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Biography

Volker leads all J. Boye activities in Germany, Austria and Switzerland. His primary focus is to launch and moderate local web and intranet groups.

Prior to J. Boye, he was head of the e-marketing department at Wienerberger, the world’s largest producer of bricks and number 1 on the clay roof tiles market in Europe with 245 plants worldwide. Volker was responsible for the digital marketing strategy including 40 centralized websites in 27 countries and 17 languages. Implementing a concept for search engine optimization, digital brand management and social media, as well as the kick-off of an Extranet project for optimizing business processes, was also part of his job.

Previously, Volker worked several years as art director at elements.at, a web-design firm located in Salzburg, where he created interactive experiences for customers in many industries. In this position, he did also the project management for some large scaled websites.

Volker holds a masters degree in e-business from the University of Applied Science of Upper Austria.

In his spare time, he enjoys swimming in the lakes of Salzkammergut in Austria.

J. Boye

J. Boye makes connections between peers. They introduce you to likeminded professionals with similar challenges to your own in a confidential environment free of commercial interests. J. Boye has built its reputation on confidential networking groups focused on online media. With members from 10 different countries including the US spread over 25 different groups, J. Boye is dedicated to providing lasting value to members, mainly in the form of mutually fruitful professional relationship between peers with similar roles and challenges. Beyond the individual groups, J. Boye also organises 2 annual industry summits in Philadelphia and Aarhus. We share our extensive experience on our blog and via research documents. On a selective basis we take on advice engagements typically for strategy work or vendor evaluations. Our mission is to increase the professional confidence of our members.

More resources related to Volker Grünauer

• Philadelphia 2009 slides: Developing a customer centric web strategy (PDF)
• jboye08 Slides: Web-success: It’s the customer, stupid! (PDF)