Everything about standards & technology at J. Boye Philadelphia 14
How video really works on the web
For a long time video has been hailed the content medium of the digital era. However, most websites are still heavily text-oriented and organisations still struggle with integrating video into their online channels. In a white-paper from 2010, the world’s largest maker of computer networking equipment Cisco Systems reported that:
“[...] by 2012 Internet video will account for over 50 percent of consumer Internet traffic. [...] The sum of all forms of video (TV, video on demand [VoD], Internet, and P2P) will continue to be approximately 90 percent of global consumer traffic by 2015.”
These are indeed impressive numbers, which could indicate that organisations without an online video presence are falling behind…
At the J. Boye Aarhus 11 web and intranet conference, we have dedicated a session to explore how video works on the web. The idea is to go behind the scenes and look into some of the possibilities and barriers for organisations using online video. In the session we have two presentations:
- TV2, a publicly owned television station in Denmark, and their Video Infrastructure Manager Tenna Gaarde Falkenby will share how they get their video onto the internet. She will also share how to deal with copyrighted material and how to get video onto different devices.
- Advice A/S, an interactive communications agency based in Copenhagen which specialise in strategy and digital media. Senior Advisor Katrine Emme Thielke will share her insights on when and how to use video. She will also cover what users expect from your videos and why they watch videos – and why they sometimes don’t.
So if you want to learn more about the new/old trends concerning video on the web, make sure to visit the Standards and Technology track Thursday 10 November at the J. Boye Aarhus 11 conference.
Is cloud technology mature enough?
“The cloud” brings many interesting promises to the table: Scalability, performance and easier maintenance. However, relatively few organisations have actually moved their web operations into the cloud. Is it because the technology is not mature enough? Are customers still feeling insecure about the new approach?
Oxfam is a global humanitarian, development and campaigning organisation working with others to overcome poverty and suffering. Oxfam GB recently moved to the cloud, so we have invited them to present their case study on this year’s Standards and Technology conference track.
The web is fundamental to Oxfam GB’s operations. It is a key tool for fundraising, campaigning, communicating with supporters and other stakeholders, coordinating festivals and events, etc. However, Oxfam’s web infrastructure has grown in a piecemeal way — it has invested in web facilities as it needed them for individual projects. This has increased costs and complexity, and reduced the overall reliability of the systems.
In mid-2010, Oxfam decided to investigate shifting its web systems (website, e-commerce site, intranet, etc.) into the “cloud”. The presetation – Moving to the cloud – will describe the lessons they learned as they procured cloud services and as they migrated their systems into the cloud. It will address questions such as “Is cloud technology mature enough for production use?” and “What are the key aspects to consider when moving to the cloud?”