What do you do when your online presence keeps expanding with websites, campaign sites and new online channels, but your resources (surprise!) stay the same? So far to most the futile answer has been to try to maintain and update the ever-growing mountain of sites and content. But that’s a battle you […]
In the past, the generic Top Level Domains (also known as gTLD’s) have been limited to the well known .com, .net, .org and about 20 more. In addition to these generic TLD’s there are about 250 country-specific top level domains like .us, .ch or .tv (which stands for Tuvalu, a small Polynesian island nation located […]
Today most countries are drowning in central government websites. In a small, but highly digital country like Denmark with just over 5 million inhabitants there are currently 1000+ government websites and in the US the number is 24.000 websites.
There are certainly more government websites out there than necessary.
To put it another way – time has […]
If we deliver the right information to the right people in the right way, it will help us meet our goalsFrom: Bob Boiko: ”Laughing at the CIO”
New apps are constantly being developed, social media presence seems ever-increasing, video streaming is on the up and the list goes on. New possibilities, products and channels […]
What are the top priorities for 2011 for online professionals working in higher education? Can online technology be “a saviour” when budgets are shrinking and competition gets fiercer?
From my perspective from a large and complex Swedish higher ed organization; Karlstad university, here are the 3 top priorities for 2011
Portals vs Learning Management Systems
Almost all higher […]
Much has been said and written about the importance of key figures – also in relation to intranets. Intranet managers are expected to constantly produce and provide ”relevant and up-to-date key figures” to management in order to document their every activity and essentially justify their existence.
Moreover, many intranets are being used to publish key figures […]
At our recent Aarhus 2009 conference, we had some great discussions on the web strategy track. Some of the expert recommendations were: Expand your mandate. Don’t just manage web content, manage information. Get it right, and you could have a seat at the table. But is all this really achievable in real life?
The advice from […]
I have been gathering facts and thoughts on pitfalls for web strategy work through our Groups and the research we’ve done on Best Practices for Creating a Web Strategy.
So far, I have come up with 9 common pitfalls:
Speaking “web” – instead of speaking a language that management can relate to
Trying to solve too much […]
While technology problems often steal the attention, fact is that many Web and intranet professionals struggle just as much with the content side of things. We have too much content, outdated content, content that is not user-friendly. The list goes on.
I talked to Kristina Halvorson, author of the recently published book Content Strategy for the […]
In our community of practice meetings we often talk about the importance of setting good metrics and following up on those with analytics. Yet in practice, this seems very hard for most to do.
For many, web metrics and analytics is one of those tasks that continually gets pushed aside in the busy workday.
There are many […]
Many organisations take a “project launch” approach to their online presence. In other words their main focus is to continually go live with new functionality or sites. To work out which projects to implement and how individual sites or applications should be built, these organisations rely heavily on the best judgement of their web team.
Many web managers and consultants agree that having a web strategy and governance structure in place would make their job much easier and would provide benefits for the organisation.
However, most web managers also agree that moving from the day to day tasks of maintaining a website to thinking strategically is an overwhelming task. It requires […]
If you are not a vendor, analyst or consultant, you might ask what the actual benefit of maturity models is? If you are among the best in the world, can a maturity model help you get any better?
Most maturity models will attempt to assess and explain your current state. They will also provide some sort […]
The discussion about whether IT or communication should own the intranet has been ranging on for as long as anyone can remember. If you want your intranet to be truly successful, you will need to look beyond the two usual departments to increase the value of your intranet.
With very few exceptions, the use of most […]
During the research for our report, Best Practices for Creating a Web Strategy, I had the chance to talk to several practitioners, including many from our community of practice, about their web strategy experiences, and learn about the critical factors for success.
Two key recommendations from practitioners were:
Speak the language of your organisation
Make problems and benefits […]
A while ago my colleague Janus Boye wrote an interesting blog post recommending that you decentralise your web team in order to get the most out of talented employees outside the central web team and benefit from their knowledge of local requirements. I definitely recognise his observation that creative individuals with strong online skills can […]
A well-known pitfall for web and intranet projects is to focus too much on what the technology can provide rather than what your business goals for the project are. For example, when developing a web strategy, it is tempting to rush into selecting technology or creating roadmaps for implementation, as this will immediately make the […]
How do you strike the right balance between visionary and tangible in your web strategy?
This is indeed a difficult balance according to many web managers. Here a list of a few “danger signals” which are likely indicators that you are heading too far in either direction:
Danger signals indicating that your web strategy will be abstract and vague
Your strategy statement is […]
Earlier this month, I attended an interesting presentation by the famous editor-in-chief of Wired Magazine Chris Anderson in the southern Swedish city of Malmö, along with the entire Swedish blogosphere (as a Swedish acquaintance of mine put it).
Chris Anderson focused on ideas in his new book “Free – The Future of a Radical Price” due […]