December 2010

Selecting a Web CMS: Case study from Oticon

Selecting a new Web CMS can be a daunting process, in particular at a large, complex and global company. Danish hearing aid manufacturer Oticon (3,000+ employees, customers in 100+ countries) went through the selection process using industry best practices in a 4-step process, which took a total of 7 months.

The website was a corner stone […]

November 2010

Intranet design: Hands-on guide

Does your intranet suffer from a heavy navigation, an unintuitive user experience and an over-abundance of information? If the answer to this is yes, a redesign is probably high on your long list of priorities. But before you sneak off and call your local digital agency, I would encourage you to read Australian intranet expert, James […]

October 2010

Use the intranet to HELP people: Case study from Perkins Eastman

I bet one of the important goals for your organisation’s intranet is to ‘help employees’. However, as an intranet manager you may be struggling to come up with tangible, measurable ways for the intranet to do just this.

Well, how about taking that goal literally? Use the intranet to provide easy access to help and support.

The […]

July 2010

Is your organisation ready for the next big web technology project?

It really does not matter what you are trying to achieve; whether implementing content management, search, portal or something “social”, the project is certain to face internal organizational challenges along the way and will require a level of organizational maturity in order to avoid complete failure. How do you figure out whether your organization is […]

April 2010

Developers are the real key to success

Janus Boye in 2000 with some skilled developers

If you don’t work with great developers and know how to manage them, you can forget digital strategy, good project management, quality content or user experience design: your project will fail.

During the past months I’ve come to realize the importance of developers and how they are managed. […]

March 2010

Do you have an elevator pitch for your online activities?

Can you explain what you do online – and why – in 3 minutes? How about in 30 seconds?

Web people often feel frustrated that

Their top management doesn’t understand the value of web
Their editors continually forget who the target groups for the website are
Their own boss thinks that updating an entire section on the intranet should […]

Keine Experimente

“No experiments” was the famous slogan used by the Germany Christian Democratic political party in the 1957 election. It remains one of the most successful election slogans of all times and helped secure a landslide victory for Konrad Adenauer.

Having spent a few years travelling around the world talking to online professionals  frustrated with failed projects, […]

December 2009

Vendor selection in a month

Selecting a new vendor for a CMS project doesn’t have to be a long and complicated process. In fact, one month can be enough if you don’t overcomplicate things and have made the necessary preparations.

One of our customers, The National Board of Social Services (Servicestyrelsen in Danish), recently managed to get through the process in […]

November 2009

Would you prefer to be a whale or a herring?

Earlier this week I met the CMS selection team at home, a Danish chain of real estate agents. While I quickly reviewed their comparative vendor sheet, I found that in between the usual plus/minus grading, they had used the metaphor of fish to describe their size and relative importance to each vendor. For some vendors, […]

Rethink web content management

In preparation for the web content management session at our upcoming Aarhus 09 conference, I’ve been thinking about the many significant unsolved challenges facing WCM. I often talk to buyers, and it is clearly still the case that project failures are far too common. Even those happy with their projects or perhaps even happy with […]

August 2009

Developing a web strategy – will it wear you out?

Many web managers and consultants agree that having a web strategy and governance structure in place would make their job much easier and would provide benefits for the organisation.

However, most web managers also agree that moving from the day to day tasks of maintaining a website to thinking strategically is an overwhelming task. It requires […]

July 2009

Inconvenient truths about agencies

If you have worked in the industry for a while, you are bound to have come across a few failed web projects led by digital agencies. To be fair, it doesn’t always turn out this way, but failed projects are not rare. So, what should you know before you get started?

In the past this […]

How to manage a vendor

Being a customer, you are likely to be working with many different vendors, eg. several software vendors, system integrators and an agency. Let me guess: You are probably far from impressed with their deliverables all the time. The more experienced vendors are quite good at managing and sometimes even milking their customers, but what can […]

Successful intranets move beyond IT and communications

The discussion about whether IT or communication should own the intranet has been ranging on for as long as anyone can remember. If you want your intranet to be truly successful, you will need to look beyond the two usual departments to increase the value of your intranet.

With very few exceptions, the use of most […]

June 2009

DIY SharePoint

The municipality of Aalborg; Denmark’s fourth largest city, recently relaunched their website using SharePoint 2007. They chose the unusual route of running the project in-house with minimal involvement from third party system integrators. I talked to the responsible project manager, Niels Højdahl Pedersen, about the lessons learned.

Accessibility for SharePoint 2007 will cost you Q: Did […]

Web strategy: Don’t focus on web problems

During the research for our report, Best Practices for Creating a Web Strategy, I had the chance to talk to several practitioners, including many from our community of practice, about their web strategy experiences, and learn about the critical factors for success.

Two key recommendations from practitioners were:

Speak the language of your organisation
Make problems and benefits […]

Overlooked SharePoint success factors

SharePoint is a very successful product in many organisations, but has certainly also been the product behind a number of failed projects. SharePoint system integrators are often brilliant technical minds, but rarely any good at advising you on the weaknesses of the product and typical project pitfalls.

As with any complex product, there are many factors […]

Avoid first-mover disadvantage

If you don’t enjoy the thrill of taking risks, then avoid being the first when it comes to implementing new enterprise web technologies!

Despite attractive buzzwords and eager sales people, it is usually the first few customers who directly or indirectly pay for educating the vendor and implementation partners about the impact of changes to their […]

May 2009

Why do you act against expert advice?

Against Medical Advice (AMA) is an established medical term, which basically warns the patient (customer) that he or she is acting against professional advice. In the online industry, it is common for customers to have their own peculiar way of doing things, often against the advice of peers, vendor, analysts, consultants and anybody else. Unfortunately, […]

Achieving intranet success today – and working smarter in the future

Recently, I had the chance to talk to Jane McConnell, intranet and portal strategy specialist, about how intranets can help organisations work smarter. It came as no surprise, that these days the biggest challenge is to know how to prioritise activities so that the intranet makes a positive difference to how business is done.

I asked […]