Digital marketing
This year’s digital marketing track is a complete 1-day conference for online marketers. The line-up features top analysts, online marketing and social media experts as well as seasoned users.
8.00
Registration
Coffee & Breakfast with fellow track followers. Join your chosen main track's table in the breakfast area. We encourage attendees and speakers alike to join, get the discussion going first thing and set the scene for the rest of the day.
9.00-9.15
Conference opening
9.15-10.00
Keynote: It’s 2021: Do you know where your digital stuff is?
10.00
Break
10.15-11.00
Digital Marketing – The Digital Marketing Mix
The digital marketing track's opening keynote by Michael Fienen. Learn how the digital marketing mix will change in future.
- "(re)Mix010gy: Remixable media in digital marketing" by Michael Fienen (US), Pittsburg State University
Read more about the session: Digital Marketing – The Digital Marketing Mix
11.00
Break
11.15-12.00
Digital Marketing – Online Brand Management
This session will have two presentations on digital brand management. Learn how to manage your brand online and also learn why domains are important for marketers and are more than just a web address.
- "Domain Management – Online Brand Management" by Martin Küchenthal (DE), LEMARIT | Ulrich Gröpke (DE), Wacker Chemie
- "Your most important brand resource: your people!" by Christian C Carlsson (DK), IBM
Read more about the session: Digital Marketing – Online Brand Management
12.00-13.00
Lunch
13.00-13.45
Digital Marketing – Social Media Marketing
Social media - the buzz word in digital marketing. This session features real-world case studies which show how to integrate social media in the digital marketing strategy. It is about down-to-earth campaigns and hard work. We will address the challenges and discuss pitfalls you should avoid.
Read more about the session: Digital Marketing – Social Media Marketing
13.45
Break
14.00-15.00
Expert panel discussion
15.00
Break
15.15-16.00
Digital Marketing – B2B versus B2C: Targeting the Customer
How much does B2B marketing really differ to B2C and how can we learn from each other? Two case studies from a B2B marketing perspective which are inspiration for B2B as well as B2C marketers.
Read more about the session: Digital Marketing – B2B versus B2C: Targeting the Customer
16.00
Break
16.15-17.00
Digital Marketing – Panel discussion: Social, Mobile and Video – the Future of Digital Marketing?
An interactive discussion on the learnings of the day. How do the things we heard fit together? How does the digital marketing mix looks like in the next years? And what is in it for me and my organization?
17.00
Break
17.15-18.15
Town Hall
Join expert panellists in an engaging, fast-paced debate on key issues for 2011 and beyond.
18.30
Farewell Dinner
Location: Café Römer, Åboulevarden 50
More information
We move beyond buzzwords and hype to learn what it takes to deliver effective online campaigns and interaction in terms of processes, creativity, resources and technology.