Online communication
What makes great online communication? This track focuses in on topics relevant for web editors, online journalists, and community managers as we go into 2012.
8.00
Registration
Coffee & Breakfast with fellow track followers. Join your chosen main track's table in the breakfast area. We encourage attendees and speakers alike to join, get the discussion going first thing and set the scene for the rest of the day.
9.00-9.15
Conference opening
9.15-10.00
Keynote: It’s 2021: Do you know where your digital stuff is?
10.00
Break
10.15-11.00
Online Communication – Content Strategy
- "Getting Your Ducks in Row: Introducing Content Strategy to eBay Europe" by Lucie Hyde (UK), eBay Europe | Download slides
Read more about the session: Online Communication – Content Strategy
11.00
Break
11.15-12.00
Online Communication – Online Communication at the European Commission
- "Online Communication at the European Commission" by Jan Høst Schmidt (DK), European Commission - Representation in Denmark | Download slides
Read more about the session: Online Communication – Online Communication at the European Commission
12.00-13.00
Lunch
13.00-13.45
Online Communication – Trends and innovation
- "Online trends and business value combined through innovative solutions" by Dirk Buursma (NL), Vodafone Netherlands | Download slides
Read more about the session: Online Communication – Trends and innovation
13.45
Break
14.00-15.00
Expert panel discussion
15.00
Break
15.15-16.00
Online Communication – Less is more
- "How to successfully merge 3 sites to 1 and improve the content quality" by Rasmus Carlsen (DK), Region Zealand | Download slides
Read more about the session: Online Communication – Less is more
Online Communication – Social Media and Governance
- "The enemy within? Managing social media engagement on your global web presence" by Simon Lande (UK), Magus | Download slides
Read more about the session: Online Communication – Social Media and Governance
16.00
Break
16.15-17.00
Online Communication – Measuring in a multichannel world
- "How do you measure efficiency in a multichannel world?" by Kristoffer Ewald, Guava | Download slides
Read more about the session: Online Communication – Measuring in a multichannel world
17.00
Break
17.15-18.15
Town Hall
Join expert panellists in an engaging, fast-paced debate on key issues for 2011 and beyond.
18.30
Farewell Dinner
Location: Café Römer, Åboulevarden 50
More information
We discuss content strategies, measurement, social media and search engine optimization.
We look at optimizing and delivering good content that changes knowledge, attitude and behaviour. We also look into if less is more, when communicating digital.
A good user story is Rasmus Carlsen presentation Does less content equal better content quality?