Tracks
Conference Day #2 - Wednesday
Digital strategy and governance
This track on digital strategy and governance presents the newest tendencies within the area of digital strategy and governance through relevant case studies and a few expert presentations. The topics dealt with ranges from building successful strategy to how to operate a web organization in 2011.
Going mobile
The future is nearer than you think. In a few years, enterprise have turned mobile, websites have turned into apps and the user expectations have dramatically changed. This track will focus on how enterprises are becoming mobile and using mobile for marketing, taking mobile payments, handling support and finally offering a glimpse into what's next.
Higher education
The 2011 higher education track was intended as a complete 1-day conference in itself, covering the key challenges facing higher education web professionals while enabling delegates to network with peers from around the world.
The conversation continues at the higher education conference track on the Aarhus 12 conference on 7 November.
User experience
Join the user experience conference track to learn from web practitioners who are passionate about delivering a great user experience – and will show you how to do it .
Web Content Management
This year’s Web Content Management track is intended as a complete 1-day conference in itself. Here, we go inside the engine room and look at the processes, systems and challenges related to web content management.
Conference Day #3 - Thursday
Digital marketing
This year’s digital marketing track is a complete 1-day conference for online marketers. The line-up features top analysts, online marketing and social media experts as well as seasoned users.
Intranet
Join the intranet track and get equipped to handle the challenges that intranet professionals are facing today. Discover the latest trends of 2011 and beyond, and learn how to implement successful intranets on popular platforms such as SharePoint and Jive.
Online communication
What makes great online communication? This track focuses in on topics relevant for web editors, online journalists, and community managers as we go into 2012.
Online health
The growing expectations about rapid online developments in all areas of the health sector have thrown up some difficult, but fascinating challenges.
Standards & Technology
Which standards actually matter for technology related to the World Wide Web (www)? This year's standards & technology track is a full one-day conference that will give you insights from international experts and practitioners on the most important standards for the web and intranet industry.